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[en] Product-Service Development -#- 003 - New Product Concept Test
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This survey is designated to evaluate potential customers' interest towards a new product or service. Please read the following product description and respond to the questions below.
[PRODUCT DESCRIPTION]
Overall, what is your reaction to the description?
Excellent
Very good
Good
Fair
Poor
Bad
This block is required.
Which of the following best describes your need for [PRODUCT]?
I do need it because nothing else can solve this problem
This is just a minor improvement over what I currently use
This is about the same as what I currently use
My current product would serve me better
I don't see any reason why I should buy this product
This block is required.
How often could you find a use for [PRODUCT]?
Once a week or more often
2-3 times a month
Once a month
Every 2-3 months
2-3 times a year
Once a year
Would not use
This block is required.
What other brands of the same product category have you used?
[BRAND A]
[BRAND B]
[BRAND C]
[BRAND D]
[BRAND E]
Other, please specify:
This block is required.
In what ways does [PRODUCT] appear to be superior to other brands of the same category?
This block is required.
Overall, what would be your most important factors in choosing [PRODUCT]?
Value
Best performance
Warranty service
Recognized brand name
High quality
Shopping convenience
Easy service
Discount
Good sales representative
Broad selection of products
Do not know
Other, please specify:
This block is required.
If you wanted to buy [PRODUCT], which purchase method would you most prefer?
Ordering by telephone
Ordering through the mail
Going to the shop/place of business/office
Purchasing online
Other, please specify:
This block is required.
Other than the product itself, which of the following would most influence you when deciding to buy it?
Customers' testimonies
Sales/service representative
Industry publications
Advertising
Trade shows/events
Guarantee/warranty offers
Other, please specify:
This block is required.
What do you most like about [PRODUCT]?
This block is required.
What do you least like about [PRODUCT]?
This block is required.
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